It is important for every business owner to have the basics of any marketing strategy they want to implement, and SEO Edmonton is no exception. You have probably heard over and over again how important SEO is and how much you can gain from it. But how do you know if that is true?
Well, to understand what exactly you are getting yourself into before signing up for SEO, you need to know the basics. Search engine optimization is not as hard as you may think, yet it requires knowledge in understanding of internet trends, rules, and people’s online behavior as sometimes is dictated by technology. The Basics of Search Engine Optimization

What Is Search Engine Optimization?

For starters, it is an online marketing strategy that ensures that your business website is well places on the internet where your potential customers are looking for you. This means that when people go online to look for products and services that your company offers, your business website will be among the top results in the SERP.

What Is a Search Engine Results Page (SERP)?

This is the list of results that one gets when they place a query on the search engines. The results are ranked according the search engine’s perceived relevance of the site to the query placed. If your content and keywords tell the search engines that you are the most appropriate website to handle the query placed, you get ranked high on the listing.

What Is a Keyword?

A keyword is a group of words that your target audience is likely to use when searching for the products or services you offer. These are the words that the search engines look for when searching for relevance of your site. You can get a research of the most appropriate words to use with every SEO Edmonton package. However, on their own, they cannot keep you on top of SERPs.

You need to use those keywords to create content (information) that is most relevant to the people looking for it. In that way, once they visit your site and get what they need, they regard you as an expert in your field. This trust keeps them coming back and referring their friends to you.

Does Anything Else Apart From Keywords Help?

Yes, there are countless channels you can use to improve your ranking on SERPs. One of the most beneficial strategies is using social media. Social media marketing is part of every SEO Edmonton package, and it boosts traffic as well as enhances relations with your target audience.